Changing traveller habits shape the future

The future of the hotel industry is reliant on us identifying traveller trends.  

Singapore is a draw for tourists within the region and across the globe. Many are drawn to the island state’s mix of offerings that cater to a range of demographics. From the green spaces, world class shopping, entertainment and also the city’s clean environment. Despite platforms such as Airbnb being restricted in Singapore, there is still a shift in traveller habits. The tourism industry needs to adapt to meet changing demands. Therefore Savills have carried out research to assess what the future holds for the travel industry. They firstly classed the different types of tourists and how they influence this booming business.

1. Single travellers.

The number of lone travellers is on the rise. Often having to pay a single supplement, the industry is helping this flourishing segment by reducing financial penalties imposed on them by creating deals for the single traveller. Single travellers span backpackers, silver and female travellers and often thrive as can book easily online and do not have to compromise on their agendas.

2. Silver travellers.

There is no denying that life expectancy is increasing. As a result those over aged 65 years over are travelling more than ever before due to having a larger disposable income. In fact their increased travel helped level out the deficit of younger generations travelling during the 2008 global financial crisis. In order to meet capitalise on this sector the industry should target this age group specifically during low season with organised tours and activities specifically geared to their interests. Savills predicts that their appetite for holidays will continue to grow taking several separate trips yearly.

3. Business travellers.

Singapore is a business hub. The number of business travellers is vast. The hotel industry need to provide an environment that is comfortable to their needs with an emphasis on creating a homelike setting. Larger communal areas are expected to become common place. Plus user experiences are enhanced with technology such as facial recognition for a quick check in. Other technological advances will include improved business centres where guests can interact with their staff in real time to enable conducting business even easier. 

4. Ethical and green travellers.

Singapore is already taking steps in order to go green. This ethos is further highlighted by the growing number of people who are conscious of the planet. According to World Tourism Organisation ecotourism is one of the fastest growing sectors within the travel industry. Hence this type of travel will become the norm. Sustainability will be key and become as important as star ratings. Food should be locally sourced. Electricity will be generated from solar panels and there will be a strong ethos on giving back to the local community.

How should property adapt? 

We are already seeing changes in hotel features to meet the shifting habits of travellers. Communal spaces are increasing in size and comfort, and come complete with places for guests to work and charge their devices. Business is not necessarily just restricted to the office anymore which is further helped by improved technological facilities on hand. However these will need to be fuelled through sustainable means to entice guests.

Savills conclude, “The real opportunity for both operators and investors will be the broader range of destinations travellers will want to visit and stay in 2030. While the key gateway cities will continue to attract the bulk of overnight visitors, the appetite to visit lesser known destinations will provide new investment and operator opportunities”.